![]() ![]() Notion uses the knowledge you give it (say a small business with under 30 employees) and sets you up with specific and useful templates. Flexibility – Think of this as the widgets on the home screen of your smartphone. So how exactly did Notion jump-start their growth, and what trends are helping their continued rise?ġ. Notion’s strategic design and organic-based growth are unique for platforms that are both B2B and B2C. Which is an unusual thing to have someone with that skill set purely allocated to marketing.” Camille Ricketts, Notion’s Head of Marketing, attributes it as one of the most unique and important things that have allowed them to test, grow, and develop. We have a designer and developer on the team. “We do have a small team and I think it’s not necessarily about efficiency as it is about being clever. Their small and agile team has some key elements that have helped drive them to these huge goals including an in-house designer, their storytelling ability, and alignment with their founder’s voice. While some believe growth happens due to setting goals and growing teams, Notion thinks otherwise. Their use of ambassadors, called Notion Pros, the Notion community, and a very tailored brand voice has made their $10 billion value an admirable feat. Their driving factor of growth has been how they grow horizontally by marketing to a large base of people, segmenting their audiences, and harnessing the power of community. ![]() Notion’s growth strategy is different for many reasons. “Community is a force that should power every stage of the funnel.” Based on their massive success, Notion has done something different – they have simply provided a truly unique product that can make your work life easier and is able to integrate with other platforms for a seamless user experience. It has been used by large corporations as well as smaller, growing internal teams across the globe, 80% being outside the US. Since its re-launch in 2018, Notion has been the growing platform for individuals and teams alike with over 20 million active users (up from just one million reported in 2019). So, how did they do it? A little strategy, a great product, and of course, knowing how to grow. The drag-and-drop accessibility along with seamless transition has made it a no-brainer tool and a product users love. ![]() The product itself is not designed just for teams like us – it’s a self-service product, built as you go, and ultimately its growth has largely been driven by organic adoption through online communities. Not only is Notion a NoGood team favorite, but it’s a great example of a true growth story. But one platform sets itself apart by being the self-proclaimed “all-in-one workspace.” Notion is a no-code software that allows teams to build spreadsheets, manage workflows, and share documents elegantly and flexibly – making it great for small and large businesses alike. These platforms may include G-Suite, Slack, Asana, or even Salesforce. In a world where collaboration is key, (especially in 2022) there is a whole suite of platforms to keep you and your team working together. ![]()
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